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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Description To compete in todayscompetitive marketplace, customer focus is no longer simply nice tohave?? This book is a managers bestfriend, providing both a primer and a how-to guide to defining andimplementing Customer Relationship Management.
For Sale in Indiansubcontinent only The various roles CRM plays in business, and why it's more importa Description To compete in todayscompetitive marketplace, customer focus is no longer simply nice tohave??
As vice president of Baseline's managementconsulting practice, Jill leads teams through front- and back-endreviews of strategic technology initiatives, including datawarehousing, database marketing, and CRM planning andimplementation. She is a frequent conference speaker and hasauthored numerous articles for leading industry magazines andtechnology journals.
Her book e-Data Addison-Wesley, hasbeen published in four languages. Get A Copy. Published by Pearson Education first published August 1st More Details Original Title.
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THE CRM HANDBOOK
Then you need to read this book! Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution. As such, there will be multiple winners and losers as the marketplace places some large and strategic bets on this technology. Those needs will evolve, of course, but companies will always need the basics that have been discussed. It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution.
CRM Handbook, The: A Business Guide to Customer Relationship Management
The CRM Handbook: A Business Guide to Customer Relationship Management